from gut feeling to booking machine

the challenge

stimul sport resort — an established 150-room resort with sports facilities — was struggling with stagnant growth despite increasing ad spend.

the core problem: marketing decisions were based on intuition rather than data. ad budgets were spread across channels without knowing which campaigns actually drove bookings.

there was no end-to-end tracking, no clear attribution of marketing activities to revenue, and no systematic campaign optimization. the team worked reactively rather than strategically.

the approach

the first step was implementing a complete tracking system. for the first time, we could measure every touchpoint of the customer journey — from first ad click to final booking.

in parallel, hubspot was introduced as crm to systematically capture, qualify, and nurture leads. automated email sequences took over inquiry follow-up.

the paid social strategy was completely rebuilt: instead of broad distribution, we focused on data-driven audience segmentation and continuous a/b testing.

to manage the growing complexity, i built a marketing team of 3 employees and established clear processes for campaign management and reporting.

the results

within one year, bookings increased by 70% compared to the previous year. for the first time, management could see exactly which marketing euro generated which return.

the crm system reduced response time to inquiries from days to hours. automated follow-up sequences significantly increased the conversion rate from leads to bookings.

the team i built now works independently according to established processes. the marketing strategy is scalable and data-driven — no more gut-feeling decisions.